With Blackberry (RIM) launching their App World and iPhone (Apple) with the well documented success story that is App Store, you would think that Microsoft would be pushing hard to get an online window (no pun intended) into mobile application goodness sooner rather than later... Still 'coming soon'
Sure there are mobile interfaces to each of them, but I want to be able to see screen shots and read reviews on my desktop browser before making the decision to reach for the credit card.
As a mobile application development company like Handheld PCs, the reach to potential end users has never been greater, but it introduces a new model and potentially a 'pandoras box' of new markets. Do you opt for a consumer friendly try-before-you-buy model? If so would your application support it? Do you price your download lower to appeal to the greater numbers or higher to ensure you reach your 'target' market?
As nice as these problems are to have, the explosion of choice for customers will be overwhelming. The next challenge will be differentiating against the thousands of other applications that user have to choose from. Giving yourself a few lines of text to articulate your product, it's USP and it's value is no mean feat!
For some 'bedroom developers', this is make or break territory - opening up the floodgates, or being crowded out of your only route to market. For most enterprises it is more of a marketing tool; another touch point for existing customers and prospects. You're unlikely to make a strategic decision about a corporate mobile solution based on a download, but you might recognise the logo or the concept when you see presentation; get the flyer; read the email; see the email; read the blog...?
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